WELCOME

hello there.

Hi, I’m Caitlin, an independent strategist who helps complex businesses navigate moments of real change. Whether it’s M&A, integration, or fast-paced growth, I’m often brought in when things feel messy or unclear. My work centers on cutting through complexity, getting to the real problem, and creating a path forward that leaders can rally around.

I partner closely with founders, executives, and cross-functional teams — not just as a consultant, but as an embedded collaborator who cares about the work as much as they do. With experience across finance, healthcare, hospitality, and global enterprise, I help organizations align, move confidently, and transform in ways that feel both strategic and human.

Most recently I led two projects that were recognized with Silver and Bronze at the Transform Awards North America 2025. A proud moment and reflection of my commitment to strategic creativity and meaningful results.

Who I’ve worked with

Services offered

  • Brand strategy

    Brand architecture

    Employee engagement

    Launch planning

    Communications planning

  • Experience mapping

    Customer experience strategy

    Patient experience strategy

    Employee experience strategy

    Service design

  • Workshop planning and facilitation

    Fractional staffing

    Brand and service development advisory

Brand highlights