WELCOME
hello there.
Hi, I’m Caitlin, an independent strategist who helps complex businesses navigate moments of real change. Whether it’s M&A, integration, or fast-paced growth, I’m often brought in when things feel messy or unclear. My work centers on cutting through complexity, getting to the real problem, and creating a path forward that leaders can rally around.
I partner closely with founders, executives, and cross-functional teams — not just as a consultant, but as an embedded collaborator who cares about the work as much as they do. With experience across finance, healthcare, hospitality, and global enterprise, I help organizations align, move confidently, and transform in ways that feel both strategic and human.
Most recently I led two projects that were recognized with Silver and Bronze at the Transform Awards North America 2025. A proud moment and reflection of my commitment to strategic creativity and meaningful results.
Who I’ve worked with
Services offered
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Brand strategy
Brand architecture
Employee engagement
Launch planning
Communications planning
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Experience mapping
Customer experience strategy
Patient experience strategy
Employee experience strategy
Service design
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Workshop planning and facilitation
Fractional staffing
Brand and service development advisory